Media Training
Learn how journalists think, how stories are built, and how to get your message across.
- For
- CEOs, executives and spokespeople
- Format
- Half or full day, one-to-one or small group
Media training · Crisis training · Presentation training
Communicate with confidence. In the studio, in print, on stage and online.
BCS Zurich is a team of former journalists with decades of experience at leading global news organisations. We prepare executives, spokespeople and leadership teams to deliver compelling interviews, perform under pressure and connect with their audiences.
The questionWhat did the board know, and when did it know it?
Decades in news
Our trainers have reported, presented and edited for leading global media organisations.
An international team
Coaching in English and other languages, for international audiences.
Realistic, on camera
Interviews run the way real journalists run them, then reviewed frame by frame.
What we offer
Five ways we prepare YOU for the spotlight
Every programme is built around YOUR organisation, YOUR sector and the situations YOU will face.
Crisis Training
Rehearse the worst day before it happens. We simulate a breaking story, with hostile interviews, doorsteps and fast-moving coverage, so your team knows how to respond.
- For
- Leadership, comms and legal teams
- Format
- Scenario-based simulation, full day
Presentation Training
Speak with clarity and authority, whether you are on a conference stage, in front of the board or presenting to camera. Structure, voice, presence and delivery.
- For
- Leaders, experts and anyone who presents
- Format
- Individual coaching or team workshop
Messaging Workshops
Turn complex strategy into clear, quotable messages. We help you find the story a journalist would write, and shape the key messages and proof points behind it.
- For
- Leadership and communications teams
- Format
- Facilitated workshop, half or full day
Podcast Training
Podcasts give you time to go deeper. We prepare you to be a composed and compelling storyteller.
- For
- Executives, experts and in-house podcast hosts
- Format
- One-to-one coaching with recorded practice episodes
How a session works
From briefing to playback
Brief
We learn about your organisation, your audiences and the issues that concern you.
Process
We give you a simple framework to follow so you are ready for every performance.
Rehearse
You face realistic interviews from experienced former journalists, on camera and under pressure.
Review
We play back the footage together and show exactly what worked and what did not.
Refine
You go again, sharper each time, and leave with messages and techniques you can use straight away.
We have spent our careers on the other side of the microphone. Now we put that experience to work for you.
We have decades of tier-1 media experience, interviewing global CEOs, world leaders, covering breaking news and running newsrooms for leading international outlets.
That means the questions you practise with are the questions you will actually get, asked the way a real journalist would ask them.
Book a consultationGet in touch
Have an interview, product launch or difficult conversation coming up?
Tell us what you are preparing for. We will help you take control.